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U.S. Medical Affairs
– Oncology, Brand Development

2023

The purpose of this project was to define U.S. Medical Affairs within AstraZeneca's Oncology Business Unit. The Client wanted a logo that aligned with the organization's purpose, vision and ambition. They wanted a unique logo that still fit into AstraZeneca's main color palette.

 

There are six primary departments within USMA. The client wanted to recognize each in this logo. Each of the six colors is representative of one department within USMA.

After choosing their favorite, the client requested a few tweaks to the logo

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